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  • Writer's pictureTracey Ellison TDG

Diamonds Continue to Do Good!!!

I am so excited to announce that for the second year I will be helping judge the Diamonds Do Good Real Stories. Real Diamonds. Real Impact. Contest! I remember the night I got engaged like it was yesterday, despite it being around 3am in a nightclub and many tequilas down! Surrounded by our best friends in the midst of a fun night, my husband bent down and asked the question. The music was so loud, I literally couldn't hear him, and went to the bathroom with my sister, saying "I think Joel may have proposed" - yep, imagine her face! We rejoined our friends only to find Joel waiting with champagne, and the DJ announcing "Congratulations to Tracey & Joel!". I know I love to tell that story to everyone, and Diamonds Do Good wants you to tell YOUR story to the world too! The best part? They’re sending the winning couple on a Canadian adventure of a lifetime!

Share your proposal story and you

could win A Canadian Adventure like no other!

You could enjoy a week of adventure in a place like no other. With its legendary past and constantly evolving present, the beautiful landscapes, rich history and vibrant culture of the spectacular Northwest Territories await!Days will be packed with some of the most exciting adventures Canada's Spectacular Northwest Territories have to offer.

Learn about the Real Impact diamonds have in Canada’s North. While the country’s beauty is no secret, many people are surprised to learn that Canada is one of the world’s largest producers of natural diamonds.The Northwest Territories are perched along the edges of the arctic circle, and the land is blanketed in snow 8 months out of the year.

But beneath the earth’s surface, diamonds –billions of years old –lie waiting to be released.

Conservation: Diamond companies protect 3X the amount of land they utilize for business.

Culture: Strict guidelines for diamond mining practices protect the sanctity of the land and honor the culture of indigenous communities.

Community: Diamond mines have purchased $13.8 billions in goods and services from Northern indigenous companies, and share 25% of royalties with indigenous governments.

Here’s how to enter!

1.Create a video sharing your proposal story and what your natural diamond engagement or wedding ring means to you.

2. Upload your video to Instagram following & tagging @diamondsdogoodwith the hashtag #MyDDGProposalStory.

3. That’s it! Share your entry with friends & encourage them to enter as well.

Good Luck!

Click here to view an example video. Diamonds Do Good is a global initiative run by the Diamond Empowerment Fund showcasing the good the diamond industry is doing in communities where it does business worldwide through education and employment initiatives, environmental protection, access to healthcare, and much more. Visit to read some of these incredible stories.


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